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Design Emergency — Live from Vivid Sydney

9:45am: A wet start to the Tuesday made the dash to the Museum of Contemporary Art, Sydney much more rushed than was intended — designers, Billy Blue students and Object staff all struggled through the traffic, only to all be beaten by the kids from St Mary’s Public School, who had the furthest to travel but were the first to arrive.

Learning Coordinator Annette has just kicked off proceedings, and the day is underway. The location (the roof of the new MCA extension) is a pretty impressive venue. I’m typing this looking at the Harbour Bridge and the Opera House as Sydney Ferries talk in Circular Quay. Behind me, Andrew Simpson of Vert Design is catching up on the Discovery already performed by the kids from his school, Daceyville Public.

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Object magazine 62 — Vert Design

Andrew Simpson, director of Vert Design, sees his role as to create ‘beautiful forms that relate to people in whatever level they’re meant to.’ And for him, those forms can be anything from a chair to a conveyor belt piece — while the latter might generally be regarded as less aesthetic than the former, its beauty is in the realisation of its purpose.

Simpson refers to his practice, currently consisting of seven designers, as a ‘design house’ rather than a studio. He defines a design consultancy as a ‘gun-for-hire’ practice, and design studios as practices that produce their own concepts and take them to market. Vert sits somewhere in between — they work with a lot of clients on various industrial design products, but will also develop their own products and pieces, both functional and purely aesthetic.

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EXHIBITION

Idea Bombing Sydney: The Gallery Edition

Wednesday 9 July-Saturday 23 August, 2014

Idea Bombing Sydney: The Gallery Edition is an idea exchange focused on workshopping concepts and creating a physical reality for our imaginings. It’s a unique pop-up designed for long lasting...
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TALK

Idea Bombing - Part 1: From Idea Bombs To Reality

6-9pm Wednesday 23 July, 2014

Join the folks from Idea Bombing Sydney as Part 1 of Idea Bombing Sydney: The Gallery Edition culminates in an Idea Bombing Event asking the question ‘what happens in cultural spaces of the future?’.
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Idea Bombing - Part 2: Design and the City

6-9pm Friday 22 August, 2014

Join us as we collaborate with Idea Bombing Sydney as Part 2 of Idea Bombing Sydney: The Gallery Edition ends in an Idea Bombing Event as part of Sydney Design asking ‘how can design improve our...
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