2011 — Object’s Digital Year
Monday February 13 2012
2011 was a big year for Object. In addition to continuing a strong exhibition and touring program (as I write this there are six Object exhibitions open around the country) and developing and piloting our landmark primary education program Design Emergency, we have had some terrific achievements in the digital realm.
The first, of course, was back in February with the launch of Object magazine issue 60. After an eighteen month hiatus, the magazine returned in a digital form, published as a free iPad app. We were delighted when it appeared as a Staff Pick in Apple’s App Store, and even more delighted as the numbers of downloads soared past the printed figures — this shift to digital has seen many more people able to easily engage with contemporary design from Australia and around the world. Exciting also was the realisation that it is not just people in Australia who are reading the magazine — people from every corner of the globe are finding it and enjoying it. Last count was 65 countries and climbing.